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Guitar and bass effects shopping guide

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Robert Keeley, an electrical engineering graduate from the University of Oklahoma, founded his own company in Oklahoma City in 2001. Initially interested in manufacturing guitar amplifiers, he quickly found that this market was saturated and increasingly more competitive. Alongside his teaching work at a small technical university, Robert began to focus on rebuilding and modifying old effects units, starting with a Ross compressor. At that time, the homemade effects pedal industry was small, but its reputation for high-quality products quickly propelled its business. Renowned artists such as Brad Paisley have contributed to its recognition, while custom versions of the famous Ibanez TS9 have been adopted by musicians such as Peter Frampton, Jon Herington (Steely Dan) and Ike Willis.